The Newest Social Media Marketing Strategies to Know Marketing Articles | April 13 Cheap Air Max Discount , 2017

2017 is set to be another big year for social media. Since this is a space that continues to evolve at a very rapid pace, we want to share a few ideas that will help keep your business ahead of the curve:

1. Go Live

Video was a major driver of social media activity throughout 2016. Thanks to significant efforts by all the major social platforms, video is no longer limited to pre-recorded content. Instead Cheap Air Max Free Shipping , live video is an area that continues to gain more traction. From Facebook to YouTube to Instagram, users are interacting with each other through live streams. In terms of what a business can do with this form of social media interaction, there are a number of avenues to test out. Whether it’s a Q&A or behind the scenes tour Cheap Air Max From China , the main thing to keep in mind is live video’s all about authenticity. So even though good audio and lighting are important, the best way to figure out what works best is to jump in and try a few streams.

2. Messaging

More social media activity is moving from the traditional platforms and into messaging apps. This behavior is one of the reasons that Facebook was willing to pay so much to acquire WhatsApp. While the personal nature of messaging may seem like it will exclude businesses, that doesn’t have to be the case. Most of the big messaging apps and platforms are making it possible for businesses to offer customer service. Businesses can even take this activity a step further through the use of chatbots Cheap Air Max Wholesale , which are one of the hottest areas of tech in 2017.

3. Pay to Play

There was a lot of uproar last year when Facebook made changes to their algorithm that reduced organic reach. But because the pace of social media activity only continues to accelerate, this isn’t something that will change any time soon. However, what businesses often overlook is the very affordable nature of social media advertising. By taking time to experiment with paid social media activity and looking into other platforms like YouTube or Pinterest Cheap Authentic Air Max , businesses can achieve a very desirable return with only a minimal investment.

4. Social Commerce

Because there are only so many hours in the day, social media platforms want to keep their users around for as long as possible. One way they’re doing this is by enabling social commerce. Keep in mind that this activity can extend beyond products and into things like services, which is why businesses across all sectors should think about how they can utilize the latest social commerce features.

If you want help with staying on top of these social media marketing strategies and any others that may work for your business Cheap Nike Air Max Shoes , be sure to take a look at our social media marketing services. You should also check out the social media certification and social media training courses we offer.

This is the syndicated copy of an original article posted at webstrategyplus.blogspot

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Usage Statistics: Key Metrics to Watch on Your Website Business Articles | October 1, 2007

Some of you out there might be wondering why I would write an article on usage statistics. Quite honestly, you can find some really interesting stuff if you dig deep enough in your web server logs. If...

 

Some of you out there might be wondering why I would write an article on usage statistics. Quite honestly Cheap Nike Air Max , you can find some really interesting stuff if you dig deep enough in your web server logs. If you are serious about making money online, or you want to drive more traffic to your website you must understand where visitors are going and for how long. In this article we will be reviewing what you should be looking at in your website logs and the usage statistics you should be paying attention to.

 

First off a brief introduction..If you are new to hosting your own website or you are new to managing a website, you might want to familiarize yourself with your website analytics tool. Your website hosting company should offer a website statistics tool like AWSTAT for you to view your logs in a user friendly way. The data is very cryptic if you don?t have a viewer to look at the data in a well formatted Cheap Air Max Shoes , and human readable format. The first thing you should do is get familiar with the interface and make sure you at least have access to your web server logs.

 

Ok, now that you have access to the logs and a good viewer to view the statistics you are ready to start looking at your usage statistics. The first metric that is probably very obvious is the number of unique vistors that have visited your website for any given day, month Cheap Max Shoes , and year. This is valuable because it shows you how many ?unique? people visited your website from advertising, pay per click, searching the web Cheap Air Max , or print materials that have your website. Don?t confuse ?hits? with unique visitors. This is a common mistake. Unique visitors tells you how many individuals visited your website. The number of hits you receive tells you how many different pages and or objects were visited on your website. The goal obviously is to drive the number of unique visitors up on your site.

 

The second key statistic to look at on your website usage logs are what pages are being frequented the most on your website. Typically your log viewer will be able to show you the number of hits that each page has received on your website. This is important because it tells you how popular and relevant each page is for your visitors. You might notice that users are ending up on a page that you thought would not be very popular. These trends can give you valuable information about how your website is used. You can then take this information and make ch. Wholesale Jerseys Cheap NCAA Jerseys China Cheap NBA Jerseys From China Cheap New MLB Jerseys Wholesale Nike NFL Jerseys Cheap Jerseys Cheap Jerseys Cheap Jerseys Cheap Jerseys Free Shipping Cheap NFL Jerseys